Founded in the heart of the UAE, 77 is more than just a luxury brand; it is a story woven through time, culture, and personal dedication. The brand was born from the founder’s countless journeys across the world, exploring diverse cultures, timeless elegance, and the finest artisanal craftsmanship.

Inspired by the textures of Marrakech, the elegance of Milan, the minimalism of Tokyo, and the soul of Paris, each piece in 77 is a reflection of global beauty, interpreted through the lens of refined Emirati taste.

The founder personally trained in traditional leather crafting, learning the intricate process of hand stitching luxury handbags and understanding the art of functional design. Every curve, seam, and clasp is a result of both skill and soulful attention to detail.

77 blends modern sophistication with authentic heritage, offering timeless handbags for women who seek more than fashion they seek meaning, presence, and legacy.